About The E-Myth Chief Financial Officer
What’s The E-Myth? It’s the legendary and now iconic book series launched way back in 1986, written by Michael E. Gerber, explaining why most small businesses don’t work and what to do about it.
The E-Myth explains that most small business owners fail to grow a successful company because they’re not entrepreneurs, but what Gerber calls, “Technicians suffering from an entrepreneurial seizure™!”
Some 30 E-Myth books later, with millions of readers worldwide, welcome to The E-Myth Chief Financial Officer.
The E-Myth Chief Financial Officer (CFO) explains why the financial life of a small business is most often chaotic, frantic and confused with the financial life of the small business owner.
The E-Myth CFO explains why a small business owner’s income is most often confused with the business’s revenue, its profit with payroll.
The CFO’s mindset has long been one we intended to bring to the millions of small business owners we’ve worked with and written for over the past 40 years.
With the publication of “The E-Myth Chief Financial Officer: Why Most Small Businesses Run Out of Money and What to Do About It” and our partnership with our Co-Author and true CFO, Fred Parrish, we’ve finally brought the CFO’s mindset to bear on our commitment to the earnest development of small companies worldwide. Now, you too can get your money handled. Not like a technician, no, but like a true entrepreneur.