For those of you who read the E-Myth, you will be familiar with Michael Gerber’s idea that a business owner who may have owned a business for years, may never really have experienced true entrepreneurship. Instead, the business owner is usually trapped in the role of being a technician or manager, as a result merely being “the owner” of their own job. The business owner can only transcend the trap of the technician/manager by implementing a systems thinking paradigm described in The E-Myth, freeing the entrepreneur to “work on their business, rather than in their business”. The result is a business that works and can function beyond the capacity and capability of the owner.
Building on the systems paradigm of The E-Myth, the Dreaming Room™ calls the actualized entrepreneur to rise to the next level: The New Entrepreneur, which regards the role and responsibility of business owner in a broader social and environmental context.
Whereas The E-Myth solved the problem of why most businesses don’t work and what to do about it, The Dreaming Room™ addresses a broader solution aiming to produce lives and communities that work as a result of “awakened” entrepreneurial action.